“In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple: Program, or be programmed” - Douglas Rushkoff
The making of a Startup like I WISH depends totally on the amount and quality of code we are going to write continually.
I learned programming about 10 years ago. Starting from Java, Actionscript, Java Script up to PHP. Back than I could write my own script when ever I wanted to, because the projects were quite small and there was nothing else left to do for me.
Today I have to take care of Innovation Leadership, Talent Scout and Investor Relations (In part strategic psychology as well). So I have decided to leave the responsibility of coding to our programmers.
The more our startup evolves in concept, design & feedback, the more I get obsessed with increasing our team members. We are definitely wrestling in a code-battlefield.
What do I mean with code-battlefield?
Currently an increasing number of startups are emerging with relatively low level concepts but with determined execution and huge funds. This process increases the expectations of users more and more.
It’s clear that the more functions we deliver EVERYDAY, the more users will be engaged with our system and be more satisfied.
My experience has shown me that it takes a second to come up with a comprehensive idea, half a day to design it and up to four days to write the script.
In principle it’s pretty simple: We collect insights from feedbacks & redefine our vision > Translate those insights into functions and write the script on our server > The server replaces us by running an automated script.
Right now, I WISH is becoming incredible deep and demanding. As the amount of user-feedback or interaction-request growth every single day we get in a position to write script every single hour.
Our team knows about the simplicity and usefulness of our vision and the array of functions we have lined up in our pipeline.
What we currently need is time. And the best way to save time is by involving as many people as possible.
Udo Pracht said to me: “2013 will be the year of I WISH” and I say: It will also be the year of many new fresh talents of all sorts.
I am pretty confident that we have created already what seemed to be impossible: a startup on the level of what is now tumblr without having their $125M investment.
Fred Wilson said to us rightly: “It’s incredible that you build it without any investment.”
Today we know that we would have delivered new features 10 times faster than without having any investment and the odds are pretty high that we get funded pretty soon.
Our user feedback is the same as it was on day one: “cool”. They simply can’t wait to see what is coming up next and that has been always our drive to create this unique system.
“I WISH. It’s like programming. I like that.” Francis
It’s cool to see Sepideh with our filter. She was the first person in the world I talked to after waking up incredibly excited about I WISH.